~ #SoundsOfMakingIndia touches upon the Godrej Group’s journey of contributing towards India’s self-reliance ~
August 12, 2022, Bangalore India: On the occasion of India’s 75th Independence Day, Godrej Group released #SoundsOfMakingIndia, the sequel to its Independence Day campaign from 2019, that beautifully captured all the industrial sounds that signify progress in the manufacturing ecosystem.
The film #SoundsOfMakingIndia narrates the story of the Godrej Group’s journey of being an integral part of our Nation’s progress. The film integrates the different businesses of one of India’s most iconic brands and gives consumers an opportunity to listen to the numerous sounds or the heartbeats of progress that truly make India.
This video will be amplified by digital content creators who will spread the message, by our media partners who will put it up on their respective platforms and by our business partners who will amplify it on their social media assets.
Commenting on the film, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group said, “At Godrej, we are extremely proud of being an intrinsic part of our country’s progress and journey over the last 75 years. The film #SoundsofMakingIndia captures the sounds representing our Group as a whole and strings them together into one of our most popular and relevant patriotic songs 'Sare Jahan Se Accha’. It encourages each one of us to believe in this power of progress and contribute to the journey ahead as we celebrate 75 years of Independence.”
Anu Joseph, Co-founder and Creative Vice Chairman, Creativeland Asia, added, “Godrej Group’s history is inextricably linked to India’s journey towards self-reliance and independence. This film is a celebration of all the things - both big and small, that Godrej has been making for India while helping make India.”
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