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New Delhi, August 09, 2022: Panasonic Life Solutions India - a leading diversified technology company has announced 'The Festival of Life' offer for consumers and launched a wide range of consumer appliances. 20 new models of LED TVs – comprising of both 4K and Smart TV portfolio, Smart line-up of Washing Machines powered by Miraie –IoT enabled platform by Panasonic, a 30 Litre Microwave Oven featuring zero oil recipes and Monster Super Mixer Grinders with Double Safety Lock for enhanced safety.
The Festival of Life comprises a range of exciting offers and schemes for consumers to buy and upgrade their appliances. These comprise of maximum cashbacks, convenient finance schemes, warranty benefits, and exciting gifts on the purchase of Panasonic appliances. Consumers can avail these from all authorized Panasonic stores and retail outlets in India starting 1st August 2022.
Commenting on the announcement, Fumiyasu Fujimori, Managing Director, Panasonic Marketing India stated, “In the backdrop of favourable monsoons, improved consumer sentiments and economic conditions, we are looking forward to a healthy festive season, starting with Onam. We are seeing a rise in demand for premium appliances that are easy to use (allowing consumers to multi-task), energy-efficient, connected (smart), and add to the health & hygiene. Ahead of the festive season, we have introduced exclusive offers and introduced several new products under our TV, Washing Machines and Microwave range. We are targeting double-digit growth in the festive season reinforced by all home appliances.”
Speaking on the latest launches, Ganesan Thiagarajan, Managing Director, Panasonic Appliances India Company Ltd further stated, “Monster Super Mixer Grinders are popular among consumers due to high performance. We have seen a significant uptick in sales since their launch in 2021. Today they contribute close to 15% to the overall sale of kitchen appliances in domestic market. The Double Safety Lock feature in our new range of Monster Super Mixer Grinders enhances the safety of our consumers. This festive season, starting with Onam, we have come up with exciting offers like
up to 25% discount on exchange, for our loyal consumers.”
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