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India, 2nd August 2022: Moj, India’s number one short video platform, is witnessing a surge in edutainment content on its platform, with over 18 lakh creators actively participating in #LearnOnMoj, resulting in approximately 35 billion+ views on nearly 3.5 million user-generated content in the last few months. Creators on Moj dabble in various edutainment categories like language skills, digital marketing, financial guidance, money handling, spoken English, entrepreneurial tips, and business counseling, among others.
Since the introduction of the edutainment genre in October 2021, Moj has witnessed phenomenal engagement on its platform in the genre. The #LearnonMoj initiative is aimed at making learning more accessible and enjoyable for users. Under the campaign, users can filter the content of their interest and find specific topics by using hashtags like #LearnEnglishOnMoj, to learn English words from other language phrases; #Learnandsave to learn money management and financial tips, and #FunWithFlags to improve one’s knowledge of countries and their national flags. Recently, Moj has also started a Live stream classroom - #Learnin30mins where users can learn and clear their doubts regarding complicated subjects such as Math, English, current affairs, and finance in a snapping 30 mins by an expert.
On the 19th of May, Moj kick-started creator challenges under categories such as English translation, lens-based quizzes, Financial tricks, and GK and announced five winners on the 18th of July, who won prizes such as DSLR camera, tablets, laptops, and Amazon vouchers. The challenge received participation from 226K creators resulting in 1.4M user-generated content.
Shashank Shekhar, Sr. Director Content Strategy and Operations, ShareChat and Moj, said, "Access to high-speed internet coupled with growth in digital education is leading to a seismic shift around the way learning is perceived. Learning can be easy, interactive, and fun through short video platforms. We at Moj recognize the importance of digital education, and through #LearnOnMoj, working towards providing an accessible platform for both the creators and users who can select the language of their choice."
Popular Math tutor and creator GP Sir aka Dr. Gajendra Purohit added, "With the advent of digitization in the country, learning has become easier. Previously, a setup was required in my field, but with the help of social media, you can now teach, take lessons, and study from anywhere. Not only that, but another option for creating unique content aside from traditional entertainment on platforms such as Moj is turning out to be a godsend in disguise. I am astounded that students are willing to learn at any time and that these innovative solutions have made education more accessible."
Offbeat Influencers such as Shweta Sonawane, Dr. A.K. Singh, Dr. Gajendra Purohit, Karan Bhawnani, and Shalini, among others, are leading creators in the edutainment space on Moj. They are utilizing digital tools and filters to create content that is compelling and easy to understand. Creators are venturing into lesser-explored topics on arithmetic formulae and tricks, investment guidance, addressing medical concerns, and digital marketing, amongst many others.
Moj connects its 160 million MAUs with the most relevant creators and content through the AI-powered recommendation engine, delivering an unparalleled experience for users. Besides education, acting, comedy, dance, fashion and beauty, and food are other genres that are gaining traction on the platform. Kickstart your creator journey today and learn from some of the best creators in their field. Sign up for Moj For Creators program and reap the rewards.
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