Spread road safety awareness nearly 1.70 lac people in the city
Ludhiana, 28 July 2022: Committed to spread road safety awareness to make Ludhiana roads safer, Honda Motorcycle & Scooter India (HMSI) and Municipal Corporation of Ludhiana today celebrated 6th anniversary of its Children’s Traffic Training Park in Model Town (Ludhiana).
The celebration was held in the august presence of Sh. Samarjit Singh (Sub-Divisional Officer, Municipal Corporation of Ludhiana) and members from Honda Motorcycle & Scooter India.
In July 2016, HMSI in collaboration with Municipal Corporation of Ludhiana inaugurated its first adopted traffic training park in Punjab at Ludhiana. Spreading awareness on safe riding habits, road safety rules, signs & markings and road sharing manners, HMSI announced that through its daily trainings for all age groups, it has educated nearly 1.70 lac people of Ludhiana (more than 1.22 lac kids along with nearly 47,000 new and existing riders including both male and females) since inception.
Elaborating on spreading road safety awareness Mr. Prabhu Nagaraj, Operating Officer - Brand & Communication, Honda Motorcycle & Scooter India said, “Being a socially responsible corporate, HMSI is proactively inculcating safety riding habits to bring a positive change in everyone sharing the road. The development of Ludhiana’s traffic training park with city’s municipal corporation is one such initiative that is driving positive change in not only the existing riders but also preparing more responsible riders of tomorrow. Educating around 1.70 lac people in the city bears testimony to the fact that our combined efforts are making a difference constantly. Moving forward, we will continue to instil more discipline among the citizens of Ludhiana to make them responsible road users.”
Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:
For Honda globally, road safety comes first. As announced in April 2021, “Honda will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050”. Fulfilling its corporate social responsibility (CSR), HMSI has been promoting road safety in India since its start in 2001. Working towards the realisation of Honda’s global safety vision, today HMSI’s road safety awareness initiative has already spread to over 46 lac Indians. Its team of skilled safety instructors conduct daily programmes at its 10 adopted traffic parks across India and 7 Safety Driving Education Centres (SDEC).
Not only this, all 1000+ dealerships of HMSI across India spread road safety awareness. HMSI’s proprietary virtual riding simulator increases the risk-prediction ability of riders; while new customers too are given predelivery safety advise (PDSA) before they start riding at every dealership across India.
Additionally, ensuring that learning doesn’t stop in the New Normal, HMSI started the digital road safety education initiative - Honda Road Safety E-Gurukul. Since its start in May’20, this initiative has sensitized 7 Lac+ Indians on importance of being aware & responsible road users.
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