National, June 23 2022
Indian actor Rashmika Mandanna comes on board as an investor, brand ambassador, and advocate for Plum – India’s leading, 100% vegan, cruelty-free & toxin-free beauty & personal care brand. This partnership between the Pushpa: The Rise famed actor and one of the fastest-growing beauty & personal care brands is expected to further cement Plum’s position as a fan favourite and create new pathways for customer acquisition, especially with the Gen Z and millennial audiences in India.
Since its first funding round in late 2018, Plum has grown 15x, driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants. It continues to be one of the fastest-growing brands in the new-age beauty space, thanks to its high-quality product lines, lovable brand personality, and strong Omni-channel presence. Not only is it among the top brands on key eCommerce marketplaces such as Amazon, Flipkart, Nykaa, and Purplle, but the brand also is today available in over 250 towns and cities in India, through nearly 1,000 assisted retail outlets, and over 10,000 unassisted outlets – growing month-on-month. The brand today has wide acceptance across channels and categories - skin, hair, body, men’s care, and now makeup, reinforcing its potential for dominance in a rapidly growing market for clean beauty products. At a current ARR of ~INR 300 crores on a net revenue basis, Plum’s goal is to double that number over the next 12 months. The brand is planning to expand its online presence and offline footprint across India and further scale its production, launch innovative new products and employ great talent under its leadership team.
Excited about this new partnership, Rashmika Mandanna added, “Plum has been one of my favorite brands - it does what it says. I am excited to represent and also come on board as an investor, supporting a brand that is passionate about adding real goodness to the world we live in! Plum has witnessed stupendous growth over the last few years and I am confident that the brand will become the ‘go-to' vegan brand in time to come. Plum creates no-nonsense products which our skincare really needs right now - with our fast-paced lives and exposure to sun and pollution. I’ve been using Plum's products myself and I absolutely love them. I am really excited to bring some skincare love and goodness to everyone’s homes!”
Commenting on the announcement, Shankar Prasad, CEO, and Founder at Plum said – “We are delighted to have Rashmika on board as we look forward to reinforcing our brand connect with consumers. She is a popular youth icon and fits very well with the brand ethos of Plum, with her real, approachable persona. This partnership is an important milestone as we continue to build Plum into a lovable brand that stands for keeping things clean, real and good.”
Rashmika’s investment follows a $35 million funding round led by A91 Partners in March 2022. To date, Plum has raised over $50 million from consumer-focused institutional investors, which portends its future growth as the category leader in the new-age, D2C beauty space.
About Plum
Born in 2013, brainchild of Shankar Prasad, an IIT-ISB Alum, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, haircare, personal care, and makeup. The brand is driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants.
With over 180 SKUs, Plum has steadily built its customer base on both online and offline platforms. In addition to being among the top new-age beauty brands online, the brand also now reaches over 250 towns and cities in India, through 1000+ assisted outlets, and over 10,000 unassisted outlets - growing month-on-month. It is also one of the fastest growing beauty and personal care brands on key online marketplaces. The brand recently raised $35 Mn in series C funding. Plum also bagged the Best Vegan Cosmetics award at the PETA India’s Vegan Fashion Awards 2021. Besides skincare, Plum’s hair care, makeup and the Plum BodyLovin’ range of bath and body products are gaining popularity with consumers.
Bengaluru, May 05, 2024
Indian National Space Promotion and
Bengaluru, India – May 02, 2024 – Agora, Inc.
Gurugram, India – October 11, 2023: Samsung announced exciting offers
Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G
India – April 30, 2024 – Solitario, the premier destination for luxury lab-grown diamo
Mumbai - National, 29th April 2024: Greenply Industries Limited, a pioneer in the interior infrastructu
Bengaluru, 29 April 2024: Zepp Health, a global provider of smart wearables and health technology, has announced the launch o
People / 07-05-2024
Decades of Congress history reveal a pattern of making insincere promises and avoiding accountability to the public: Konda Vishweshwar ReddyAutomotive / 07-05-2024
Toyota Kirloskar Motor Introduces Innova Crysta GX+ as a New Standard GradeCorporate / 07-05-2024
Coca-Cola India’s first ever partnership with Hockey India for National Women's Hockey LeagueCorporate / 07-05-2024
Tata Steel announces the winners of its flagship open innovation programme ‘MaterialNEXT’ 5.0Corporate / 07-05-2024
InCred Alternative Investments announces a swift first close of its maiden Private Equity fund; Targets INR 500 Crore (USD 60Mn)Pelikken © Copyright 2022, All Rights Reserved
