The new initiative will help Pocket FM to make further inroads into monetization
June 23rd, 2022; India: Pocket FM, a personalized audio streaming service, has launched ad solutions on the app to accelerate its revenue growth. The company has done many experimental campaigns with 100+ brands to explore the best audio innovations and offered engaging brand solutions to brands like One Plus, Croma, Amazon Prime, Fino Banking Payments, Hero Vired, etc.
"We have been spearheading the category creation for audio streaming with innovations and our unique storytelling capabilities guiding us towards sustainable and profitable growth. The marketing and advertising community has shown immense interest in our ad solutions due to its strength to optimize brand engagement without disrupting listeners' experience.' said Manish Nagar, Head of Agency Relationship, Pocket FM
During the pilot stage, Pocket FM achieved immense engagement for these brands on its platform while ensuring an uncluttered and seamless advertising experience with minimum ad interference for its listener community. With specific targeting options, Pocket FM's solution enables brands to engage with the listener community with a customized approach.
'For a relatively new platform to churn out such innovations in the Audio OTT category is a great thing. But to win an award for it within the first 6 months itself is an even greater achievement. We are glad to have associated with Pocket FM and tried, tested, and approved of its prowess. A first of its kind for our category, really!' said Anand Bhatia, Chief Marketing Officer, FINO Banking Payments. The project undertaken by Fino Banking Payments with Pocket FM garnered immense industry appreciation for its innovative approach to audio.
In the last quarter, Pocket FM introduced the micro-payment module for its listener to imbibe piecemeal content consumption habits and witnessed an exponential growth trajectory in content monetization, setting the trend for a micro-payment mechanism.
Having over 100,000 hours of audio content, Pocket FM is focused on building the largest audio-streaming repository across multiple formats, including audio series, audiobooks, podcasts, and others. With more than 15 million monthly active listeners on the app, and a daily average time spent of over 100 minutes, the app has emerged as a preferred media category for brands and marketers.
Pocket FM has raised US$93.6 million till date and is backed by some marquee investors like Lightspeed, Times Internet, Tanglin Venture Partners, Goodwater Capital, and Naver.
Gurugram, India – October 11, 2023: Samsung announced exciting offers
Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G
Bengaluru, October 10, 2023 IN-SPACe (Indian National Space Promotion and
New Delhi, October 3, India- Philips India announces an exciting co
One of the largest CPG Pitch Slams in India, offering participants a chance to win one year of free access to NIQ data, valued at $30,000!<
 (1)_1713611592.jpg)
Through this exciting initiative, the brand aims to emerge as the go-to purveyor of authentic Chinese in India
New D
benicar 10mg without prescription benicar 20mg without prescription depakote without prescription
Business / 29-04-2024
CSMIA's cargo operations thrive in FY 2024, driven by 10% rise in international volumesEducation / 29-04-2024
“69% Female Representation in MBA Analytics, Underscores the Evolving Landscape of Education – Sandeep Singh, Chairman BoG – IIM Kashipur”Business / 29-04-2024
NIQ Announces Inaugural ‘NIQ Founders Pitch Slam’ Competition for Emerging CPG Brands in Indiaeducation / 29-04-2024
IIT Kanpur is inviting applications for the 4th batch of eMasters degree program in Data Science and Business AnalyticsKerala / 29-04-2024
CII Digital Saksham Transforms Kerala's Entrepreneurial Landscape: Empowering Micro-Businesses for a Digital FuturePelikken © Copyright 2022, All Rights Reserved
