Home / News

Environment

  • 20

Adidas reiterates its commitment to end plastic waste with Run For the Oceans 2022

Adidas reiterates its commitment to end plastic waste with Run For the Oceans 2022

 

Mumbai, June 6, 2022- adidas India united runners from all over Mumbai as over 1500 enthusiasts participated in the 5th edition of the brand’s sustainability campaign "Run For The Oceans" in Mumbai.  adidas India team was joined by renowned public figures and media personalities, including Anusha Dandekar, Saiyami Kher, Karanveer Bohra, Teejay Sidhu, Aditya Seal, Akash Gaurav and Angad Bedi among others for the run. The run involved a three-kilometre lap around Versova Beach, Mumbai. Post the run, the runners participated in a beach cleanup drive on Versova Beach. For every 10 minutes of running, recorded by participants via the adidas Runtastic app, Parley vowed to clean up the equivalent weight of one plastic bottle from beaches, remote islands, and coastlines before it reaches the ocean (with this year’s target to collect a maximum of 250,000kg).

 

While RFTO is a global movement, in India, adidas has given momentum to the movement by associating with Adv. Afroz Shah, the UN Champion of Earth 2016. adidas India has been supporting Shah in his endeavor to remove plastic from beaches and oceans since 2018. His purposeful initiatives have generated huge awareness and a positive impact among locals with the vision to make oceans plastic-free in India and globally. The most successful initiatives include conserving the mangroves, running ground action workshops to prevent litter and promoting the segregation of plastic waste. Above all, his efforts encouraged adopting and acting on the ideology of a circular economy.

 

This year’s RFTO 2022 had several engaging features like an innovative interactive education zone explaining why there is an urgent need to save marine life from plastic pollution. The event concluded with all runners being bestowed with special RFTO medals, having an ounce of clean sand from Versova beach.

 

Sharing his thoughts on this mission Sunil Gupta, Senior Director, adidas India said, "At adidas, our commitment to sustainability is holistic and deeply embedded into how we do business. Run for the Oceans is at the forefront of this commitment to help “End Plastic Waste”. Since the beginning of this initiative, adidas has made more than 50 million pairs of shoes with Parley Ocean Plastic and close to 18 million pairs in 2021 alone. Currently running in its fifth year, this campaign shows the brand's commitment to bringing communities together to create a more sustainable world, because sustainability is a team sport.”

 

adidas has been collaborating with the environmental organization, Parley for the Oceans since 2015, to focus on waste prevention: plastic waste from beaches, coastal regions and in the oceans. The sporting goods manufacturer has been using the collected plastic through a technically advanced recycling process to produce yarn for shoe uppers and apparel. Over the years, the brand’s product range has gradually expanded, from shoes and football jerseys to swimwear, other sports apparel and more. In addition, the brand is also focusing on increasing the proportion of recycled materials in the entire product range with every passing year. Its goal is to use only recycled polyester from 2024 onwards.

Previous News

Technology News

Samsung Announces Exciting Cashback and Affordability Offers on Galaxy A Series Smartphones for Festive Season

Samsung Announces Exciting Cashback and Affordability Offers on Galaxy A Series Smartphones for Festive Season

Gurugram, India – October 11, 2023: Samsung announced exciting offers

HMD Nokia G42 5G (16GB+256GB) Variant Launched: With Snapdragon 480 Plus 5G Chipset Powers & Stylish Colours

HMD Nokia G42 5G (16GB+256GB) Variant Launched: With Snapdragon 480 Plus 5G Chipset Powers & Stylish Colours

Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G

IN-SPACe unveils Decadal Vision & Strategy for Indian Space Economy

IN-SPACe unveils Decadal Vision & Strategy for Indian Space Economy

Bengaluru, October 10, 2023  IN-SPACe (Indian National Space Promotion and

Philips OneBlade Partners with College Rivals for an Epic Gaming Journey Enabling Gen Z to ‘Move Fearlessly’

Philips OneBlade Partners with College Rivals for an Epic Gaming Journey Enabling Gen Z to ‘Move Fearlessly’

New Delhi, October 3, India- Philips India announces an exciting co

Latest Business News

SANY India partners with J&K Bank to provide financial solutions to its customers

SANY India partners with J&K Bank to provide financial solutions to its customers

Mumbai, March 13, 2024SANY India, a leading manufacturer of construction equipment, has taken a

Radisson Hotel Group strengthens footprint in Ayodhya with signing of 150-room Radisson Blu Hotel, Ayodhya

Radisson Hotel Group strengthens footprint in Ayodhya with signing of 150-room Radisson Blu Hotel, Ayodhya

Continuing its expansion plan in India, Radisson Hotel Group is excited to announce the signing of 150-room Radisson Blu Hotel, Ayodhya. A greenfie

anastrozole price generic arimidex 1 mg oral arimidex

purchase naproxen online purchase lansoprazole pills lansoprazole 15mg uk

biaxin 250mg price order meclizine 25 mg pills antivert 25 mg cheap

purchase albuterol generic buy albuterol 100mcg pills purchase cipro pills

spiriva 9mcg tablet order hytrin 1mg generic hytrin medication

singulair 5mg drug singulair tablet cheap viagra pill

brand pioglitazone 15mg female viagra cvs purchase viagra pill

usa cialis overnight Buy cheap generic cialis cialis 20mg uk

cialis online canada online roulette for real money online poker free

buy ivermectin 12mg order avlosulfon 100 mg brand avlosulfon 100mg

online casino online card games play poker online real money

nifedipine 30mg oral order adalat generic brand fexofenadine

vegas casino online no deposit free spins casino caesars casino online

buy generic altace buy amaryl generic order arcoxia 60mg online cheap

play slots online buy essay service cheap thesis binding

doxycycline 200mg tablet brand cleocin 300mg order cleocin without prescription

help me write my research paper order leflunomide 10mg cheap sulfasalazine 500 mg

mesalamine 800mg canada purchase asacol generic avapro 150mg price

benicar cheap purchase verapamil pill order divalproex 500mg sale

cost clobetasol temovate brand buy generic amiodarone