Dubai, UAE – 20 May 2022: Introducing the JJJJound x New Balance 990v3 Brown/Black.
As the first 990 of the 21st century for the heritage New Balance brand, the 990v3’s design represented a marked visual departure from now classic features of the v1 and v2. The introduction of a more spacious overlay design with breathable mesh and advanced cushioning established a modern and streamlined look for the legendary silhouette.
The Brown/Black JJJJound x New Balance 990v3 is interpreted in a tonal colorway which is applied across a nuanced textural range of nubuck and mesh. Minimal logo applications and subtle reflective details honour the precision engineering of the 990’s performance legacy.
JJJJound was originally launched in 2006 as a digital mood board exploring the recurring patterns in design. Over the next decade, JJJJound evolved beyond the realm of the Internet and was made tangible by collaborations with artists and brands that share their strong design ethics. The result is a commitment to a different way of thinking; finding new ways to interpret products by respecting their original story.
With suggested retail pricing of AED 1099 the new collaboration is set to launch Wednesday, May 18 across both the New Balance Store at The Dubai Mall and thegoodlife.
New Balance MADE contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s US sales.
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