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American Eagle, the denim brand offers, high-quality, on-trend clothing and accessories. As a brand which stands for individuality, self-expression, freedom and youth, the same is reflected in their collection as well. As part of American Eagle’s broader sustainability goals, the brand has introduced ‘Real Good’ products. With an aim to be carbon neutral by 2030, the brand is making a commitment to move towards more sustainable raw materials and reducing water and energy usage. Customers can now identify the sustainable items in the collection with the ‘Real Good’ badge. Through this, American Eagle is encouraging people to embrace the idea that one should feel as good about their jeans as they do in their jeans.
Real Good is our commitment to do better, work harder for the planet. Real Good styles include materials that have been sustainably produced and/or sourced, such as recycled polyester and nylon, as well as cotton that’s recycled, organic, and/or sustainably sourced through the Better Cotton Initiative. Real Good jeans are made in factories that meet expectations which include water reduction and management, wastewater that is less in volume and does not contain restricted or hazardous chemicals and water recycling.
So far, American Eagle has managed to save 1 billion gallons of water per year and reduce the amount of water used per pair of jeans by 14% (with a goal of 30%). The brand has used the equivalent of 60 million plastic bottles in recycled polyester and in the United States, more than 569,000 pairs of jeans have been donated and turned into home insulation.
When any American Eagle item has the “Real Good” badge, it means that it was made with the planet in mind, with a goal in mind, and with a promise to you that American Eagle will continue to do better.
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