Bringing its world-class innovations and technical experience to the fore, NZMP’s return to Gulfood 2022 coincides with a growing trend towards conscious purchasing and consumption among consumers who want to make a difference for the planet through their actions.
According to recent studies, 80% of Middle Eastern adults surveyed are more conscious of their environmental impact since COVID-19, far higher than the global average of 3 in 5 adults*. With nearly three-quarters of adults (72%) in the Middle East region acknowledge that companies are moving toward more sustainable and eco-friendly ways.**
In line with this growing trend, NZMP will promote the benefits of Fonterra’s unique low carbon pasture-based farming system through a new digital sustainability activation.
Attendees visiting the stand this year will be able to interact with a series of engaging animations, videos and articles that demonstrate the proof-points behind New Zealand grass-fed dairying. Including why it’s a better choice for the animals, soil health, the climate and most importantly, why Fonterra New Zealand’s low on-farm carbon footprint provides a competitive advantage to NZMP customers and greater transparency to consumers.
Fonterra’s unique suite of sustainability solutions will be on show, including the launch of its new third-party certified cared for cows claim, providing a platform to engage with consumers interested in the impact of products and animal wellbeing. As well as climate leadership claims such as Toitū carbonzero™ certification, available on NZMP Organic Salted and Unsalted Butter with the capability to expand this offering to more NZMP ingredients in the future. Simon Penfold, Sales Director - Ingredients and Food Service – Middle East said, "It's a privilege to be back for another edition of Gulfood. Wherever you are on your sustainability journey, we can help. With nearly 20 years of focus on sustainability and over 100 experts, we’ve created a coherent, versatile set of sustainability solutions you can apply to your own business.
Fonterra New Zealand’s grass-fed dairy has one of the lowest on-farm carbon footprints in the world – but we’re not stopping there. We have a plan to reduce our emissions across the value chain and an aspiration to be net zero by 2050. So simply by purchasing from us you are already reducing emissions in your supply chain and showing tangible progress to your stakeholders and investors,” says Penfold.
In addition to showcasing the digital sustainability activation, a range of NZMP ingredients and innovations will also be featured, including:
NZMP customers can draw from Fonterra’s unique credentials to uncover new opportunities to meet the needs of the conscious consumer and help create a more resilient business for the future.
NZMP ingredients are used by some of the world's most well-known food and nutrition companies and are supplied in over 130 countries, some of the industry's greatest dairy expertise helping to develop ingredients and solutions that meet our customers' needs.
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