Hyderabad Laava, a high-performing chilli hybrid from East-West Seed India is making a significant impact by reducing production costs due to its good Virus tolerance and easy picking qualities, and helping smallholder farmers in Telangana catch the market early in these times of the pandemic.
Laava belongs to the red, short segment with field tolerance to Leaf Curl Virus and has excellent consistency of fruit size across several pickings that ensure farmers can save on plant protection and labor expenses. Laava offers an ideal combination of pungency (SHU: 85K -90K), color value (ASTA: 75-80) & oleoresin percentage (17.5%) as per the Spice Board data, making it ideal for oleoresin extraction and exports. Laava offers good consistency of fruit size across picking, helping farmers to reduce labor expenses to an extent of INR 8,000 - 10,000 per acre.
Sanjay Gahilot, Director, Marketing of East-West Seed India "East-West Seed has over 25 years of breeding expertise in hot peppers. More than 11000 farmers in Telangana cultivate Laava. This hybrid has a good pungency and hence aptly named and we believe farmers will realize a better return on their investment.”
Said a successful Laava farmer B. Kondalu from Rebbavaram Village, Khammam District, Telangana “ I have cultivated East-West Seed India’s hot pepper Laava during last year in 0.9 acres. There was no incidence of Leaf Curl Virus throughout the crop period and because of this, my expenses on crop protection have come down drastically. The red, dry fruits of Laava are very attractive with good pungency, helping me to receive a good price and feedback at the market.”
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