Kochi: ZEE Keralam has already secured a top place in the heart of the Malayalee audience with its unique stories and grand presentation. As part of an awareness drive during the second wave of Covid 19, the ZEE Keralam family has come up with a helpful messages during the raging pandemic. The socially relevant message is simple but will have a powerful impact on you and your family. 'Wear a mask and keep the gap, let the hearts come closer.' Right now reinforcement of this basic message is extremely crucial and it is very important that everyone follows social distancing and are masked all the time. The actors of popular serials of Zee Keralam have turned up with short videos, giving you this message in the light of the second wave of Covid 19. The actors give out a thoughtful message of staying mentally together with each other during these tough times. They also reiterate the importance of following covid protocols and guidelines announced by the government. The videos are being aired on the channel as well as on the social media pages. Though the shootings and filming activities in Kerala are temporarily stopped due to the lockdown restrictions, the actors and the channel have made it a point to communicate and connect with their audience regarding a serious ongoing issue. Actors of popular serials like Pookalam Varavayi, Karthikadeepam, Kaiyyethum Doorath, Chembarathi, Manampole Mangalyam are seen in the videos. Tara Kaylan, Niranjan, Vivek Gopan, Sharan Puthumana are a few of the celebrities to be a part of the campaign. ZEE Keralam’s initiative in the wave of the pandemic to make the people more aware of the importance of wearing masks, and practising social distancing is truly commendable. The channel has always acted socially responsible and initiated several activities that are the need of the hour.
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