Home / News


  • 0


New Delhi: Today, adidas introduces the ULTRA4D, an evolution of the iconic Ultraboost 4D running shoe. Launching in two new colorways with a glow in the dark feature, the latest addition to the franchise combines the recognizable silhouette of the Ultraboost with the data driven 4D midsole.

Epitomizing a fashion-forward approach, the ULTRA4D is more than a running shoe. While it benefits from the iconic 4D silhouette, it has been designed to cater to a range of activities, ensuring it can easily transition from running to streetwear.

Launching in black and white colorways, the ULTRA4D is designed to be seen in the light and glow in the dark. Adding a sleek and premium feel to the shoe, the glow in the dark look elevates the shoe’s fashion appeal, providing runners with a product that is equally technically advanced and stylish.

adidas ULTRA4D features:

·         Upper: A lightweight Primeknit upper, 50% of which is made with recycled polyester, supported by the signature ULTRABOOST heel counter and lace cage for extra stability.

·         Midsole:  The adidas 4D lattice midsole was developed using years of athlete data. It is 3D printed to help deliver tuned support and cushioning right where it’s needed.

Charlotte Heidmann, Product Manager, adidas Running, said: “We created the ULTRA4D to elevate our pinnacle performance iconic models by combining the iconic Ultraboost silhouette with the 4D midsole. Adding the glow in the dark effect in the upper shows our continuous commitment to innovate through performance and style. This shoe is a true icon in light and dark.”

The ULTRA4D is available in a black and white colorway from January 10th 2022 at adidas.co.in, the adidas app and selected retail partners with a price of 21,999/-


Previous News

Technology News

MeetSurface Pro8– the most powerful 2-in-1 Surface built for Windows 11

Microsoft today announced that the new Surface Pro 8 will be available in the country from Februa

Hero Electric and Mahindra & Mahindra Announce Strategic Partnership in Electric Mobility

New Delhi and Mumbai: Hero Electric, India’s No.1 EV company and the Mahin

CMR Study reveals Indian consumers continue to prioritize audio quality while purchasing smartphones

Chennai: Over the past year, audio has been increasingly integrated into co

Acer Debuts New Large-Screen Chromebooks for Work, School and Entertainment

New Delhi: Acer today debuted four new Chromebooks that meet a range of cus

Latest Business News

MediaTek Announces Kompanio 1380 for Premium Chromebooks

HSINCHU, Taiwan: MediaTek today announced its new Kompanio™ 1380 chip, which offers a new level of performance and best-in-c

Indus Health Pus data reveals that males are at a higher or an equal risk of developing thyroid conditions as females

Chennai:Indus Health Plus – a pioneer in preventive healthcare has observed thyroid trends based on the hea

Final few luxury penthouse apartments for sale at Anantara The Palm Dubai Residences

UAE-headquartered upscale residential, hospitality and commercial property developer Seven Tides has announced only a few luxurious penthouse apart