Dubai, United Arab Emirates: For the month of May, Global athletic leader New Balance will unveil the 2021 iteration of its much-anticipated collection for Grey Day, an annual celebration of the brand’s heritage. Each year, New Balance celebrates over a century of independence with the colour that proudly represents its history and has come to be synonymous with the brand: grey.
The 2021 collection incorporates two 574 styles and a 57/40 counterpart: the classic grey 574; an exclusive 574 without the iconic New Balance “N” logo, dubbed the 574 Un-N-Ding; and a limited 57/40 all-grey colourway. Retail pricing will be AED399 for the classic grey 574, AED449 for The 574 Un-N-Ding and AED549 for the Limited 57/40 all-grey colourway.
First introduced in the 1980s, the 574 was a simple design experiment combining the best of a road and trail runner to create a true go-anywhere shoe. The 574 quickly began to blur the lines between performance and everyday wear and is now known worldwide for its versatility, classic design, and core grey colorway synonymous with brand heritage.
With a tagline of “Worn by Anyone,” the New Balance 574 has been one of the industry’s most identifiable sneakers and today is one of the brand’s best-selling silhouettes. The Grey Day collection pays homage to the 574 in grey by releasing the original alongside two reimagined styles. The New Balance 57/40 is a fresh interpretation of the iconic model and a nod to the 574 franchise, while the Grey Day exclusive no “N” 574 Un-N-ding puts a unique twist on the classic shoe by removing the oversized “N” from each side.
This year’s Grey Day campaign from New Balance will feature several of its star athlete ambassadors, including Coco Gauff, Jamal Murray, Sadio Mane, Sydney McLaughlin, and Tiago Lemos, and regionally with Eduardo, Ascia and Hamad Young Picasso. By showcasing the grey styles on some of its leading athlete partners, New Balance reiterates its heritage and the versatility of the 574 and 57/40.
“Grey Day is an important heritage story we can tell around our signature grey colourway and classic, 574 silhouettes. Our tagline of ‘Worn by Anyone’ is a nod to the past, present and future of these iconic models,” says Pat Cassidy, Global Director, Consumer Marketing & Athlete Activation.
The Grey Day collection will be available across a selection of newbalance.com channels in the region, namely:
Customers can also find the full collection in the NB store in 360 Mall, Kuwait and in Foot Locker Power Doors, which can be found in Dubai Mall and Avenues Mall Kuwait
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