National: ITC Charmis, a legacy brand announces Bollywood’s leading lady, Kiara Advani, as its brand ambassador.
Charmis has enjoyed consumer’s trust for decades with its cold cream and is now democratizing modern formats like Face Serums amongst the masses with its Deep Radiance Product Range with Kiara as their Brand Ambassador.
Charmis’ film with Kiara is a spunky take on the everyday hustle of a non-stop busy life and the need for a potent skincare format i.e. Face Serum. Charmis Deep Radiance Face Serum introduces a practice with #Swish-Dab-Dab-Dab that highlights its light texture & quick absorption to keep skin glowing and radiant.
The film with its young energy and vibrant treatment communicates effectiveness and functional benefits of the Charmis face serum in a playful narrative.
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