Kochi: An India based lifestyle e-mobility start-up, VAAN Electric Moto Private Limited had its global launch at the EICMA motorcycle show in Italy. With this global launch last month, VAAN has probably become the first-ever e- mobility start-up to do so from India. The start-up helmed by a Malayali is all set for their brand launch in India too. The start-up was born from the idea to have a premium e-mobility brand for India which will be available in the global market. It is recognised by Startup India and Kerala start-up mission.
Jithu Sukumaran Nair, Founder and CEO of VAAN e-mobility is a Keralite who was working as the General Manager of Ship building and Design at Ultradeep Subsea of Singapore when the idea was conceived. The products that VAAN intends to bring to the market include e-bikes, e-mopeds, e-scooters and even e-boats.
"The branding of the company is being done by an Austria based firm, KISKA which belongs to KTM. They do the brand development and product development. Vaan has a technology partnership with world’s leading motorcycle manufacturer Benelli. We also launched our products at the motorcycle show in Italy. The first phase of our products includes electric cycles (e-bikes), kids’ super bikes and apparels," said Jithu.
The brand is driven by the idea to commit to environment sustenance even as one advances technologically. The brand also expects to draw in a crowd of 'young in their minds' customers - tech-savvy, environmentally committed, professionals working for start-ups, corporates and universities.
"We are looking to establish Vaan as a strong brand globally. It will be a pure Indian brand but one targeting the global market. Vaan has plans to set up research and development centres and manufacturing facilities in South India soon. At present we have an assembling unit in Kochi," added Jithu. After the brand launch, the products will hit the Indian market soon with a wide variety of e-mobility options.
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