NEW DELHI: Sannam S4, a leading global education services provider and international market entry firm, today announced the appointment of former banking executive Ashok Swarup to the company’s Board of Directors. Ashok brings with him significant senior management experience in sales, marketing and government relations across a broad swath of commercial industries both in India and overseas.
Ashok recently finished his role at multinational bank Citi, where he was Managing Director for Government & Corporate Affairs. Prior to that, he was Country Manager for Pepsico Sri Lanka and Senior Vice President at Seagram India. In his new role at Sannam S4, he will help guide the company’s newly-launched Seamless, a global business and expansion solutions service that helps businesses and organisations expand across a wide variety of sectors.
“Ashok is a one-of-a-kind asset for both our business and our partners. His storied career spanning trade and investment, fast-moving consumer goods and government relations will add considerable experience and expertise to our business.”
Adrian Mutton, Founder and Chief Executive Officer of Sannam S4
Experience in what Ashok describes as “shoe leather” marketing in the beverage sector has driven his professional trajectory. However, his career took an unexpected turn when he began public policy work on behalf of Pepsico when contending with pesticide issues with an environmental group. Swarup was then able to apply those finely-honed negotiating skills to the financial services industry in his nearly 15 years at Citi.
“The role I will play at Sannam S4 is to highlight the India story,” said Ashok. “It’s about helping clients navigate India’s complexities. The big Fortune 500 companies come into India with huge teams. But for those who don’t have that degree of investment or human capital, they need to understand India, where they need to go, what the systems are, and what they should do. That will be where I will place my focus.”
Ashok, a graduate of the prestigious St. Stephens College in New Delhi and the Indian Institute of Management Ahmedabad in Gujarat, believes that as complicated as India may appear from the outside, the value is obvious for those who take a step inside.
“Once you enter India, you’ll find rule of law and an environment that is very positive,” Ashok said. “Yes, there’s bureaucracy and constantly changing taxation laws. But, increasingly, doing business in India is becoming easier. The government is concentrating a great deal on improving the process of doing business.”
While the country has, to a degree, recovered from a severe COVID outbreak this past spring, Ashok believes some of the changes India made to adapt to the pandemic’s disruption will remain.
“India is a digitised marvel, one of the most connected countries in the world,” he said. “I believe the hybrid system of flexibility of working both at home and the office is here to stay. For some companies, they’ve had the best two years in terms of profitability, so this obviously hasn’t been a problem. And India is now slated to get to 7.8 to 8 percent growth.”
“Ashok’s valuable appointment is well timed as Sannam S4 doubles down on its commitment to support the evolving needs of our clients eager to explore opportunities in the world’s second-most populated country,” said Kapil Dua, Managing Director APAC at Sannam S4. “After nearly two years of stalled or slowed global growth and mobility due to COVID-19, the appetite of corporates and non-profits to internationalise is greater than ever.”
Gurugram, India – October 11, 2023: Samsung announced exciting offers
Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G
Bengaluru, October 10, 2023 IN-SPACe (Indian National Space Promotion and
New Delhi, October 3, India- Philips India announces an exciting co
Hyderabad, April 2024: BNI Hyderabad region, launched the world’s first Telugu Chap
In the bustling world of aviation, where every second counts and unforeseen circumstances can arise any moment, the presence of a
April 6th 2024, Kolkata: The National Human Resource Development Network (NHRDN) has concluded its 26th National Conf
Tech-trends / 13-04-2024
iDestiny Unveiled Kolkata's First & Largest Apple Premium Partner Store in East India Near Park Circus 7 Point CrossingBusiness / 07-04-2024
BNI Hyderabad region launches World’s first Telugu Chapter, BNI Akshara at Nagole!Business / 07-04-2024
Guardians of Health and Safety: Inside the Vital Role of CSMIA's Airport Medical Services TeamBusiness / 07-04-2024
NHRDN’s 26th National Conference - “Beyond Tomorrow” sheds light on the Future HR TrendsRest-of-India / 07-04-2024
The Congress hand symbol is turning into a symbol of slap for the poor, the 6 guarantees are turning out to be 6 guaranteed slaps for them : Konda Vishweshwar ReddyPelikken © Copyright 2022, All Rights Reserved
_1712467691.jpg)
