Arab Health, the largest exhibition and congress for healthcare and trade professionals in the MENA region, has launched its inaugural Advisory Board, bringing together healthcare experts from across the globe to address the challenges and opportunities in a post-COVID-19 world.
The Arab Health Advisory Board was set up to utilise its members' cumulative experience by providing counsel on key healthcare themes. Focus areas include the implementation of innovation and cutting-edge technology in the healthcare industry as a result of COVID-19, growth opportunities and future strategies within the sector.
Ross Williams, Exhibition Director at Arab Health, said: "By initiating the Advisory Board, it allows Arab Health to get closer to those at the forefront of the healthcare industry and learn from the vast experience they have garnered over their long and illustrious careers. Their understanding of the role innovation and technology is playing within the industry, particularly with respect to the challenges COVID-19 has presented, is invaluable.
"Our ultimate goal is to ensure all our participants can learn, network, and do business during our Live and in-person physical event or Online via our dedicated digital platform. The input of the Advisory Board to achieve this will be vital.”
The Advisory Board is comprised of a cross-section of Middle East and International healthcare experts. Representing the Middle East region are Dr Wadea Sharief, Director - Medical Education, Dubai Health Authority; Dr Aysha Al Dhaheri, Section Head Health Promotion, Department of Health, Abu Dhabi; and Reenita Das, Partner, Frost & Sullivan, who said:
“Arab Health is a pioneer in highlighting some of the greatest innovations and cutting edge digital-technology breakthroughs that will be transforming Asian or Middle East markets. I'm really excited to be part of the Arab Health Advisory Board and bring to the fore Frost & Sullivan's 60 years of experience in identifying disruptive technologies, mega trends that would support Arab Health's vision.”
Dr Mathias Goyen, Chief Medical Officer EMEA, GE Healthcare and Dr Maliha Hashmi, Executive Director Health Wellbeing, Biotech, NEOM and Deputy Chair, NEOM COVID-19 Leadership Taskforce will also join the Middle East contingent.
Discussing healthcare innovation and its role in the ‘new normal’, Dr Hashmi, said: “Humanising technology will play a major role in innovation in the new normal where living in a digital world without compromising social and emotional connectedness will become essential.”
Dr Mathias commented on the importance of the industry coming together and positively utilising technology, he said: “I am delighted to be joining the board of Arab Health at such an exciting time in healthcare, where the COVID-19 pandemic has shown how we can come together as an industry to accelerate innovation, and we continue to see the impact digitalisation is having on patient care. We look to a future where care will be patient-centric, data-driven, value-based and more precise.”
International insights will come courtesy of Harry Pappas, Founder and CEO, Intelligent Health Association; Dr Manish Kohli, Former President, HIMSS; and Dr Lois Krahn, Director of Mayo Clinic's Center of the Science of Healthcare Delivery and Board of Governors and Trustees, who said:
“It is very fitting that year after year Arab Health has welcomed participants who share the common goal of identifying solutions for healthcare challenges from around the globe to Dubai, a city built on an ancient crossroad of trade routes”.
Also joining the international experts is Prof Neil P. Sheth, Chief of Orthopaedic Surgery, Pennsylvania Hospital, Philadelphia, Pennsylvania, USA, who underscored the importance of sustainable healthcare solutions.
He said: "Arab Health's focus on embracing innovation in healthcare is timely. Innovation must adopt a different mindset to create sustainable healthcare solutions across multiple subspecialties.”
As part of the Arab Health Congress, over 300 speakers will come together under the theme of ‘Looking Ahead, Embracing Innovation’ with a focus on bringing together healthcare professionals during COVID-19 to improve their medical practice and ultimately improve patient outcomes. A total of 12 conferences will take place between 21-24 June, nine of which will be Continuing Medical Education (CME) accredited, each allowing participants to network and develop international best practices.
In addition to the live, in-person Congress, a series of online focus days will also take place. From 23 May – 22 July experts from the healthcare industry will discuss the latest innovations and technology through high level keynote speeches, roundtable discussions, industry talks and product discovery tours.
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