Thiruvananthapuram, July 02: By implementing novel tourism initiatives and introducing products on the lines of emerging trends, Kerala has turned out to be a futuristic tourism destination by attracting visitors from across the globe, Tourism Minister Shri P A Mohamed Riyas said.
Shri Riyas was speaking during his interaction with Mr Abel Despaigne, Charge d’ Affaires, Embassy of Republic of Cuba in India, on Kerala Tourism, here last evening.
Introducing the unique attractions of Kerala Tourism, Shri Riyas noted that the state’s verdant coastal areas, picturesque backwaters and misty high ranges make Kerala the most preferred destination for tourists.
“Being an all-season tourism destination is one of the stand-out features of Kerala. Initiatives like Responsible Tourism (RT) project, experiential tourism concepts and sustainable approaches have helped attract tourists to the state,” he said.
Elaborating on the features of other major attractions like Ayurveda wellness tourism, Caravan Kerala and adventure tourism, Shri Riyas said the state has registered a substantial increase in tourists’ arrival from other states and abroad.
Mr Despaigne, who is on a nine-day visit to Kerala, said Cuba is giving huge prominence to mutual cooperation with Kerala in the tourism sector.
Commenting on the historical importance of the political and cultural exchanges between Kerala and Cuba, Mr Despaigne said this cooperation has to be extended to other sectors, including tourism.
During his presentation on Cuban tourism, Mr Despaigne said that, like Kerala, his country's tourism activities are mainly focused on the landscape adjacent to the sea.
Tourism Secretary Shri K Biju, who presided over the function, said possibilities of collaboration with Cuba in the tourism sector will be examined as the state is eager to associate with the island nation in North America.
Tourism Director Smt Sikha Surendran, who made a presentation on the salient features of Kerala Tourism, said Kerala is forging ahead with its activities by giving thrust to experiential tourism through innovative modules, including agri-tourism and RT.
Tourism Additional Director (General) Shri Vishnuraj P proposed a vote of thanks.
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