Mumbai, 5 January: Allied Blenders and Distillers Limited (ABDL), announced the launch of ZOYA Special Batch Gin, the first of a strong innovation pipeline in its new premium brands vertical. This sets the pace for the organization’s entry in the curated, high-profile luxury gin segment, and to a higher margin business.
Zoya Special Batch Premium Gin is made from 100% grain and natural spirits, with delicate Juniper and 12 finest botanicals to give it a beautiful, fresh and unique finish.
Zoya’s intriguing combination of herbs, fruits and spices make it perfect as a sipping drink or a companion for Gin & Tonic, Gin & Soda, Gin & Sonic as well as cocktails.
The trend of premiumisation in the Indian alcobev industry is increasingly marked by a move by younger, experimentative consumers to Indian origin products and experiences. The gin category, in particular, is leading this change. The launch of Zoya Premium Gin aligns with ABD's strategy to focus on luxury products and contemporary, higher margin brands for future success.
Alok Gupta, Managing Director, ABD said, “I am delighted to announce our latest launch, Zoya Special Batch Gin under the ‘PremBrands’ vertical. The newest addition to our portfolio, is not just an exceptional product experience but also a testament of our efforts to a higher value portfolio.”
Commenting on the launch, Bikram Basu, Chief Strategy and Marketing Officer, ABD, said “Zoya, the name stands for joie de vivre. It invites you to live, love, rejoice, with a beautiful blend of the finest juniper and 12 expertly selected botanicals. The craftsmanship of Zoya will not only find its way with gin enthusiasts, but also help grow the category.”
Zoya Special Batch Premium Gin will launch first in Gurgaon and will subsequently move to Maharashtra and other major cities in the country. A 750ML bottle of Zoya Special Batch Premium Gin will at a MRP of Rs.2200/- in Maharashtra. The brand will also be available for global markets at the earliest.
About Allied Blenders and Distilleries Limited:
Allied Blenders and Distillers Limited (ABDL) is the largest Indian-owned spirits company and the 3rd largest IMFL company in the country. Its flagship brand, Officer's Choice is one of the bestselling whiskies in the world in terms of volume, and among the top spirits brands exported out of India. Sterling Reserve Whiskies and ICONiQ White Whisky, its ‘prestige and above’ offerings, have met with record-beating success, and ABD is the only organisation in India to have launched two ‘millionaire’ or 10+ lakh case selling brands in the past 5 years. The company has a portfolio that has strong presence in spirit categories of whisky, brandy, gin, rum, and vodka that are sold in over 22 countries. Today, its network includes 9 owned bottling units, 1 distilling unit and 23 non-owned manufacturing units.
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