Chennai : Each year, the tobacco industry spends millions of dollars on marketing to increase tobacco consumption, particularly among youth. With more than 267 million tobacco users in India, a new digital platform from global health organization Vital Strategies identifies tobacco marketing and provides data that strengthen efforts to protect kids and consumers through smart tobacco control policies. The Tobacco Enforcement and Reporting Movement (TERM) provides a digital tool to regularly monitor and track tobacco marketing via online conversations, news, social media and media coverage.
As COVID-19 underscores the tobacco threat in India, TERM’s unique monitoring and crowdsourcing features will enable governments and health authorities to identify the extent of tobacco marketing and take measured steps to respond to it. During the month of May 2021, over 850 instances of tobacco advertising, promotion and sponsorships (TAPS) online were reported. Despite the World Health Organization’s recommended ban or restrictions on TAPS, and even though all forms are prohibited in India, tobacco marketing continues to be widespread, particularly via online channels, which are less regulated than traditional media such as radio and television.
Vaishakhi Mallik, Associate Director, South Asia said, “Tobacco kills nearly one in two users, but to this day advertising, promotion and sponsorship normalize tobacco. With the rise of social media and digital marketing, India’s youth have worryingly become a lucrative market for the tobacco industry. TERM empowers the public to help counter industry efforts and protect youth by calling out illicit or predatory marketing. For the first time, government agencies and civil society will get actionable insights of surrogate advertisements and other tobacco promotions, giving them a novel data source to track TAPS instances and hold the industry accountable.”
TERM has two objectives—enabling the public to be aware of tobacco companies’ marketing and promotional tactics while also reporting such instances through the ongoing Facebook campaign. The platform also equips governments with information that highlights the tobacco industry’s marketing tactics that hamper tobacco control efforts as well as information to enforce TAPS compliance.
Dr Rana J Singh, Deputy Regional Director, International Union Against Tuberculosis and Lung Disease said, “We congratulate Vital Strategies for this first-of-its-kind resource to track online marketing instances of tobacco. The data from the TERM platform will allow the Union and many of our partners to examine which loopholes are being exploited and manipulated by the tobacco industry. This, in turn, will support our efforts to strengthen and enforce tobacco control measures, helping policy implementers with evidence-based proof of surrogate and indirect advertising. Such evidence lends credibility to tobacco control programs, which can then enable policy action, stakeholder involvement, and greater enforcement towards a tobacco-free India.”
TERM launched as a Facebook campaign page in 2019
Gurugram, India – October 11, 2023: Samsung announced exciting offers
Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G
Bengaluru, October 10, 2023 IN-SPACe (Indian National Space Promotion and
New Delhi, October 3, India- Philips India announces an exciting co
 (1)_1713611592.jpg)
Through this exciting initiative, the brand aims to emerge as the go-to purveyor of authentic Chinese in India
New D
Jaipur, 18 April: Students of Jaipur have recently shown their remarkable achievement in the UPSC Civil Services Examination-
· Technopark-based Lifology holds conversation on IER 2024
Thiru
Business / 20-04-2024
MasterChow taps renowned Chef Ranveer Brar as its Brand Ambassador to champion Asli ChineseSports / 20-04-2024
Aditya Mehta Foundation's para cyclists Jyoti Gaderiya & Arshad Shaik achieve top world rankings in the latest Track Para Rankings, bringing pride to India!Business / 18-04-2024
STUDENTS OF JAIPUR'S JAYSHREE PERIWAL HIGH SCHOOL BRING LAURELS TO SCHOOL IN UPSCBusiness / 18-04-2024
India Employment Report pitches for policy to promote jobsBusiness / 18-04-2024
The EMAK Festoon Silent Heroes Awards-24 Concludes at Le Méridien, KochiPelikken © Copyright 2022, All Rights Reserved
