11th December, New Delhi: Centrum, World’s number 1 Multivitamin Brand# marketed by Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) today announced the launch of Multivitamin & Protein Powders as an extension to its existing portfolio of tablets and gummies.
Many Indians may not be aware of their overall nutritional needs. In fact, 8 out of 10 Indians may be multivitamin deficient*. With this new category of Multivitamin & Protein Powders along with Multivitamin gummies, Centrum, is uniquely positioned to cater to people’s diverse needs and unlock their full potential everyday. Centrum’s new variants are available for men, women and children. Women's and Men’s variant of powder provide 24 vital vitamins, minerals along with plant protein for well-being. The Kid’s variant provides 24 vital vitamins, minerals, probiotics along with plant & milk-based protein.
Sharing excitement on the extension of this new category, Anurita Chopra, Head of Marketing, India Subcontinent, Haleon said, “Having a multi-life is the new way of living, and to excel in the multiple roles we play, staying healthy is essential. Centrum aims to encourage individuals to provide their body with the required multivitamins along with their daily diet essential for their multi-life roles. Kajal, being an inspiration for many, is the perfect fit to inspire Indians to prioritise their health every day. We hope to not only educate Indians on the importance of multivitamins but also drive behavioural change that enables Indians to be healthy inside, and glow outside.”
Centrum’s new campaign, with Kajal, promotes the importance of a balanced diet, and inclusion of multivitamins along with diet to fill nutritional gaps. It highlights Kajal's seamless management of her multiple roles with Centrum's support.
Expressing her excitement about the collaboration, Kajal said “Being an actress, entrepreneur, and a new mother, I strive to give my 100% every day, and to keep up with a multi-life like mine, it is essential to take care of one’s body and health on the inside. I’m excited to be associated with a trusted brand like Centrum for this new Multivitamin Powders and gummies range. It is heartening to witness a brand that truly cares for women and enables them to prioritise their own health. With this partnership, I hope to inspire Indian women to take charge of their health inside, so they can shine with their best glow outside.”
As the most clinically studied multivitamin brand, Centrum aims to make it effortless for people to lead healthy, multi-faceted lives. Dedicated to the mantra “More Power to you”, the brand empowers its consumers to unlock their 100% potential every day for the numerous roles they play, by catering to their daily micro-nutritional requirements.
About Haleon (erstwhile GlaxoSmithKline Consumer Healthcare)
Haleon, formerly known as GlaxoSmithKline Consumer Healthcare, is a leading consumer healthcare company in India, offering popular brands like Sensodyne, Eno, Crocin, Ostocalcium, and Otrivin. The company's Mission Health program focuses on various health and well-being initiatives, benefiting thousands of individuals.
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