Protean eGov Technologies unveils a new campaign #ChangeIsGrowth showcasing its leadership in Digital Public Infrastructure

Press Release

• 13-10-2023

Mumbai, October 13, 2023: Protean eGov Technologies Limited (formerly NSDL e-Governance Infrastructure Limited), a pioneer and technology leader in creating Digital Public Infrastructure (DPI) and population-scale e-governance solutions unveiled  its firstever 360° brand campaign titled 'Change is Growth’ today.

The campaign is company’s first attempt to create awareness of Brand Protean after its rebranding  from NSDL e-Gov Infrastructure Limited two years ago. The campaign  further attempts to  highlight  Protean’s leadership position in digital public infrastructure and reg-tech space,  showcasing Protean's impact in its 28-year-long dedication to pioneering innovation in  this field.

Speaking about the campaign, Gaurav Ramdev, Chief Marketing Officer, Protean eGov Technologies said, “We are thrilled to launch Protean’s 360-degree campaign . Protean has been at the forefront of creating Digital Public Infrastructure for India in the last 28 years, and we continue to stay commited to our mission of financial & social inclusion. Through this campaign, we hope to deliver mass awareness for the brand and re-affirm our commitment of driving transformative change for a billion people. Our endeavors such as Pan Card processing, National Pension Scheme (NPS), Founding partner to ONDC, and regulatory tech services like E-sign, E-KYC, and E-Authentication services, among others stand as examples of our dedication to contribute towardsthe digital infrastructure landscape.”

Conceptualised and developed by Ogilvy, the campaign conveys how initiating positive change can lead to a better transformation. "Change is Growth" is a visually captivating TV film that embarks on a transformative journey, symbolising the power of change. The campaign's centerpiece is a sixty-second TV commercial showcasing India's DPI transformation. Starting in a cluttered office, a rolling glass paperweight that transforms itself into a giant digital ball symbolises change, transforming the setting into a digital landscape, symbolising progress. The message, "What happens when you set change in motion?...Everything changes," emphasizes the campaign's core. The new Protean logo, evolving from the NSDL eGovernance Infrastructure logo, embodies the brand's new identity.

To watch the campaign TVC, click here

Speaking about the film, Piyush Pandey, Chief Advisor, Ogilvy said “India is admired today as a country that is transforming itself into a digitally empowered society at great speed and scale. It gives us great pride to partner Protean, formerly known as NSDL e-Governance Infrastructure Limited. The impact they have had has transformed people’s lives and businesses, empowering them digitally. This campaign celebrates the  contribution that Protean has made to bring about a positive ‘Change’ in so many aspects of every Indian’s life. It is a brand that we should all know and be proud of and it has been our privilege to bring Protean’s contribution to life in this campaign.”

Protean is popular for its e-governance capabilities that have enabled national transformation in the spaces of taxation (PAN and TIN), social security (NPS and APY) and national identity (Aadhaar). It has expanded its services to the ONDC network and Account Aggregator ecosystem and also forayed into providing cloud and Infosec solutions for businesses.

About Protean:

Protean eGov Technologies Limited (formerly known as NSDL e-Governance Infrastructure Limited) has been a pioneer and market leader in universal, citizen-centric, and population-scale e-governance solutions since its inception 28 years ago.

Digital Public Infrastructure: Protean has played a pivotal role in modernizing the direct tax infrastructure, introducing online tax payment and tax collection, and incubating and implementing the Tax Information Network (TIN), which brings together over 68,000 facilitation centers (PAN and TIN). Protean conceptualized, designed, and implemented the infrastructure for the Central Recordkeeping Agency and operates as the central recordkeeping agency for the National Pension System & Atal Pension Yojna.

Regulatory Tech: Protean's authentication services (eKYC, Aadhar Authentication, eSign) enable governments, businesses, startups, and developers to utilize a unique digital infrastructure for their digital customer journeys. Protean has also recently launched its Account Aggregator services through 'Protean SurakshAA,' an individual consent-led financial data sharing Account Aggregator platform that empowers users with credit services.

Open Networks / 'ODEs: Protean is actively contributing to and supporting open digital building blocks, including the Open Network For Digital Commerce ("ONDC"), which accelerates commerce for network participants and payment gateways through its products. The company is recognized for building a network for corporate scholarships, grants, and education loans through Protean Vidyasaarathi & Vidya Lakshmi.

Protean has also recently entered the Indian market with Protean Cloud Services, an AI-powered private cloud offering for business enterprises. Additionally, Protean InfoSec Services Limited provides cybersecurity consulting, advisory, and assessment services in IT security.

Disclaimer:

Protean eGov Technologies Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a draft red herring prospectus dated December 24, 2021 read with the first addendum to the draft red herring prospectus dated April 27, 2022 and the second addendum to the draft red herring prospectus dated April 25, 2023 (collectively, "DRHP") with the Securities and Exchange Board of India ("SEBI'). The DRHP is available on the website of the SEBI at www.sebi.gov.in as well as on the websites of the book running lead managers, ICICI Securities Limited, Equirus Capital Private Limited, IIFL Securities Limited and Nomura Financial Advisory and Securities (India)Private Limited, at www.icicisecurities.com, www.equirus.com, www.iiflcap.com and www.nomuraholdings.com/company/group/asia/india/index.html respectively, and on the website of the stock exchange at www.bseindia.com. Any potential investor should note that investment in equity shares involves a high degree of risk and for details relating to such risk, see "Risk Factors" of the RHP, when available. Potential investors should not rely on the DRHP for any investment decision.

The Equity Shares offered in the Offer have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”) or any other applicable law of the United States and, unless so registered, may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and applicable state securities laws. Accordingly, the Equity Shares are only being offered and sold (i) within the United States only to persons reasonably believed to be “qualified institutional buyers” (as defined in Rule 144A under the Securities Act, “Rule 144A”) in transactions exempt from, or not subject to, registration requirements of the Securities Act, and (ii) outside the United States in offshore transactions in reliance on Regulation S under the Securities Act and pursuant to the applicable laws of the jurisdictions where those offers and sales are made. There will be no public offering of the Equity Shares in the United States.

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