Chennai: Mars Wrigley's best-selling chocolate bar, SNICKERS® is hitting it out of the park with a humorous campaign that preps you for the upcoming cricket season. Building on its globally adored brand proposition of 'You're Not You When You're Hungry', the latest SNICKERS® Noobie Mistakes perfectly captures the “out-of-sorts” fan moments solidifying its long-standing association with cricket.
Set to roll out in two phases, the campaign, ideated by DDB Tribal, unfolds the concept of making Noobie Mistakes with a quirky TVC. The films build on the cricket season fever by featuring excited fans in “out-of-sorts moments” making hilarious blunders. Bringing to life the unique brand proposition, SNICKERS® presents itself as the ultimate solution to avoid such mishaps. As the season will be at its peak, the brand will keep the humor going with the launch of two new 10-second digital films giving consumers more instances of out-of-sort moments with SNICKERS® to the rescue!
Speaking on the 360° campaign, Varun Kandhari, Director of Marketing and Customer Marketing, at Mars Wrigley India, said,” The fun brand proposition of SNICKERS®, ‘You’re not you when you’re hungry’, has been globally loved by consumers. As the spirit of cricket season kicks in, the campaign aims to bring together the exhilaration of cricket fandom with a dose of unexpected comedy. The all-new TVC and the unveiling of Noobieverse gaming platform will elevate the entertainment of consumers across the country. Through this, we emphasize our relevance among the GenZ audience while continuing to inspire billion moments of happiness among the consumers. We are confident SNICKERS® quirky celebration of the cricket season with its noobie take will deeply resonate with the audie
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