Delhi, 11th October 2023: Crocs, Inc., a global leader in innovative and casual footwear, has officially kicked off Croctober with month-long festivities dedicated to its passion-fueled and creative fan base, proudly known as Croc Nation. This year’s Croctober transcends former years, with the brand bringing highly anticipated product launches, exciting contests, interactive digital experiences, and more to encourage Crocs fans across the country to be more expressive, creative and to celebrate what it means to truly Come As You Are.
Kicking off with a bang, the brand has revealed one of the most widely requested Crocs shoe designs in brand history – the Crocs Classic Cowboy Boot! For years, the buzz around a Crocs-inspired cowboy boot has been building, creating a genuine fan-fueled movement trending across social media. Recognizing this passion, Crocs is making fan dreams come true, turning the Crocs Classic Cowboy Boot into a reality: a testament to the brand’s commitment to and celebration of Croc Nation.
For the first time ever in India, the Croctober commemoration product will be launched, making it an ode to loyal fans across the country. Launching on Croc Day, a fan-created holiday recognized annually on October 23, the Crocs Classic Cowboy Boot features a high shine croc-embossed texture and bold western-inspired stitching. The boot is embellished with unique metallic Jibbitz™ charms and a first-of-its-kind spin-able spur charm attached to the backstrap of the shoe. On the rivet detail, the iconic black and white Crocs logo of Duke, the brand’s beloved crocodile mascot, has gone country, sporting his very own cowboy hat.
Taking the festivities and brand love further, Crocs is also hosting a creative contest on their social media platforms where one lucky Croc-fan will have the chance to win the exclusive Crocs Classic Cowboy Boot. Taking inspiration from Crocs, Croc Nation is invited to create content that embodies the spirit of Come As You Are, with their work being highlighted across Crocs’ platforms and through in-store activations throughout the month.
Keeping with the spirit of engaging Croc Nation on every level, the brand is launching a special AR filter on Meta and Snap which will tell users which Crocs fit their unique personality. In addition, major colleges across the nation will be gifted the Classic Clogs as part of the brand’s fan outreach, to allow them to experience the joy in personalization.
The Croctober celebration of fandom and creativity doesn’t stop there! The renowned footwear brand will continue to spotlight Crocs-pirations from some of its most creative, boldest fans from all over the globe. Throughout the years, these Crocs Stars™ have created everything from cake Crocs to life-sized Crocs costumes, and their work will be highlighted across Crocs’ platforms and through in-store activations throughout the month.
The Crocs Classic Cowboy Boot will be available on Crocs.in beginning October 23 for a limited time. Grab a pair and tag @CrocsIndia on social media to celebrate the month as only Croc Nation knows how. For additional Croctober happenings, including surprise-and-delight opportunities, exclusive product announcements and more, fans can follow and use the hashtag #Croctober23.
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