Hyderabad : To a city that is famous for its cuisines and flavours, Vegolution India Pvt. Ltd., a Bengaluru-based food start-up introduces Hello Tempayy. For the first time in Hyderabad, consumers will have access to a new, versatile-ingredient tempeh in a range of unique, ready-to-cook products that are nutritious, wholesome and 100% vegetarian. These are high-protein, low-carb, packed with vitamins and a clean label offering. Made from non-GMO soybeans, Hello Tempayy offers easy-to-cook products that can be adapted across cuisines, meal occasions and cooking styles. It offers a welcome change for vegetarians and fitness enthusiasts who seek new healthy alternatives and variety to add protein to their meals.
Hyderabad is the fourth largest consumer market in India, making it the perfect second market to launch Hello Tempayy, after Bengaluru. The product, available in four flavours, would be accessible on www.hellotempayy.com, Big Basket, BB Daily and Suprdaily, followed by retail stores, cloud kitchens and restaurants by the end of July 2021.
Hello Tempayy products fit right into the ethos of Hyderabad based UrbanKisaan that brings customers the cleanest, most nutritious food choices for their daily consumption. FarmBowl by UrbanKisaan now offers Hello Tempayy as a new vegetarian protein to their menu of healthy, wholesome & nutritious meals. As the plant protein market evolves, Vegolution will look at introducing more products and flavours, suitable to various taste palates in India.
Speaking to the media at a virtual press conference, Siddharth Ramasubramanian, Founder & CEO, Vegolution India Pvt. Ltd. said, “For several consecutive years, Hyderabad has ranked on top in the ‘Quality of Life Index’ in India and the people here have developed a taste for a mix of unconventional and contemporary choices across different categories. Hyderabad’s unique blend of tradition and modernity makes it an exciting market for the launch of Hello Tempayy. Moreover, the city’s love for food as well as fitness, makes the launch of a protein-rich ready-to-cook brand like Hello Tempayy both ideally suited and much needed.”
Vegetarians in India struggle to find sufficient variety in their daily diets to suit their taste profile and meet the essential protein and vitamins required to meet their nutritional needs. As a result, meals can get monotonous, and consumers are looking for new staples on their main plate. Vegolution is actively working with a network of chefs, nutritionists, fitness coaches and home-chefs to demonstrate the ease of use and versatility of tempeh to customers. Vegolution aims to associate with sporting and other government institutions to provide tempeh as an affordable ingredient to enhance nutrition.
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