~ Plans to launch 15 new products in FY23-24 in its institutional range of furniture.
~Targets annual growth rate of 25% over the next 2 years ~
Bangalore, 21st March 2023 : Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s leading furniture solutions brand, in the home and institutional segments, has introduced their latest innovation in smart mobile storage, ‘Optimizer Plus’. Adding to its ergonomic range of institutional furniture, Godrej Interio provides this easy to operate and elegantly designed mobile storage option with pleasing aesthetics. It’s designed to blend with any office structure of the customer's choice.
Over the years, the ideal modern workplace has evolved significantly, and technology have been a major driving force behind the transformations. Storage solutions, too, have improved in terms of technology, aesthetics, and functionality over time. Despite digitalization it is observed that several official and legal documents as well as inventory are still stored in their physical form. These physical storages occupy significant valuable real estate in offices. The Optimizer Plus by Godrej Interio meets the modern-day offices requirement of space optimization and is easily adaptable to the evolving workspace. With more than 38% of space saving in any configuration, it ensures greater safety, security, and user-friendliness. It’s a unique mechanical & Push-Pull features are ergonomically designed for easy unit movement.
Commenting on this innovative concept, Sameer Joshi, Associate Vice President, Marketing (B2B), Godrej Interio, said, “At Godrej Interio we aim at creating products by adopting a human-centred approach and using adaptive space solutions for workspaces. The ergonomically designed ‘Optimizer Plus’ focuses on hassle free workplaces and space optimization. We hope to make well designed furniture available to more institutions and enable workplaces with user security and productivity.Our institutional furniture business is expected to grow by 25% in FY23-24 and we aim to introduce 25 new products in the institutional furniture segment in the next 2 years.”
About Godrej Interio:
Godrej Interio is India’s leading premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centers of excellence in design, manufacturing and retail.
Led by the largest in-house design team in the country in the furniture category and awarded with 34 India Design Mark Awards till date, GODREJ INTERIO aims to transform spaces with its thoughtfully designed furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality, and technology. With consistent pursuit of excellence and a special focus on health and ergonomics, GODREJ INTERIO’s product portfolio comprises of a wide range of solutions.
Today, Godrej design and manufacture furniture for office spaces, homes, educational institutes, healthcare facilities, laboratories and more. Along with furniture, the company offers Audio Visual and 360 Degree Turnkey solutions. Each of our product range revolves around comfort and aesthetics while delivering well-designed, long lasting, and functional furniture solutions. In short, Godrej Interio helps the consumers to make every space the perfect setting for their myriad moods and moments.
Currently present in over 450 cities with 450 exclusive showrooms and 520 dealer outlets, is one of the largest divisions of Godrej & Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India's largest engineering and customer product groups.
Godrej Interio has 7 manufacturing facilities situated at Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur. GODREJ INTERIO is widely known for its comprehensive sustainability certifications for its products in furniture category.
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