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New York, NY – February 3, 2023) Asia’s largest and most prominent showcase for young designers, India Beach Fashion Week (IBFW), has selected only ONE Indian American brand for its 2023 runway show on Goa’s private Divar Island on February 13 and 14, 2023. One Minute Saree, a direct-to-consumer, online saree brand founded by Indo-American Sasha Revankar (originally from Goa) in early 2022, will unveil its eclectic collection on a fashion ramp for the first time at IBFW, as a homecoming.
Rooted in tradition but crafted for the modern woman, One Minute Saree is the fashion revolution the next generation of Indophiles has been awaiting. The desire to embody celeb-like grace in stunning sarees at weddings without the fear of tripping over a long pallu or sporting uneven pleats is an all-too-real fear for any millennial. One Minute Saree ends the saree enthusiast’s draping woes with custom-stitched, pre-draped sarees that perfectly fit each time and leave wearers feeling as immaculate as they look, all under one minute!
Founded by sheer necessity, Revankar says: “After having been a bit traumatized from the experience of wearing a saree to a wedding while handling two little kids in 2018, I had basically given up on the idea of ever putting one on again. Even though I spent an hour perfecting my drape, the saree repeatedly came loose throughout the evening. It was a bit disheartening because I love the concept of a saree for the tradition and elegance it represents, but it was just too complicated, especially for someone living in the States – and where would I even go to buy a petticoat!”
Enter – ONE MINUTE SAREE! It is not a skirt or dress-type saree; it is still a wraparound cloth that fits adjustable sizes and maintains the flow and drape of the garment. Unlike other options, the goal is to stay true to the authenticity of sarees such as the traditional Nivi Sarees, Gujarati Sarees, and Kanjivaram Sarees, with inclusive sizes for all body types from extra small to extra-large.
The founders of India Beach Fashion Week had never seen a more practical way to wear a saree, and for this reason, they decided to include the line in their destination-wedding-themed fashion show. “We have always believed in the power of the young and the bold and have created a niche in the fashion segment since 2015. This season, IBFW positions itself as a platform for the daring fashion enthusiasts, entrepreneurs, designers, content creators, artists, fresh graduates, and early innovators who are changing the world with their creative outlook, vision, design aesthetics, and technology on a daily basis. One Minute Saree is exactly the kind of avant-garde game-changer that will excite fashionistas and claim its rightful space in the millennial market,” said co-founders Pallav Ojha and Neha Asthana Ojha.
The brand will present 14 looks on the runway on February 13 in Goa, and founder Revankar will also participate in a panel discussion on the Future of Indian Fashion for a Global Marketplace.
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