Using patented SOURCE® Hydropanel technology, Diageo India will for the first time in the world, use water made purely from sunlight and air in an alcoholic beverage.
This initiative will help accelerate the company’s Society 2030: Spirit of Progress Plan
National/Bengaluru, 02 December 2022: Diageo India, the country’s leading beverage alcohol company, today announced a first-of-a-kind water stewardship initiative in partnership with SOURCE Global, PBC. The company’s SOURCE® Hydropanels, a groundbreaking technology that uses the sun to draw pure, constantly replenished water vapor out of the sky, will produce premium water for Godawan, Diageo India’s artisanal single malt whisky.
As the technology partner, SOURCE Global will build a 200-panel water farm in Alwar, Rajasthan. Initially, the installation is expected to generate 9,000 litres of water within the first six months and will further scale up to produce around 27,000 litres of water per month after a year. Because SOURCE® is drawn from the pure and constantly replenished water in the sky, the project will save groundwater. Godawan, Diageo India’s artisanal single malt whisky, produced in the warm and dry Alwar region of Rajasthan, will be the first beverage alcohol brand to use SOURCE® water.
Because SOURCE® water is locally made, it reflects the unique terroir of the region. SOURCE® Hydropanels also operate off- grid and without electricity or traditional piped water infrastructure, reducing the carbon emissions associated with treating and transporting potable water.
Hina Nagarajan, MD & CEO, Diageo India said, “We have a responsibility to grow our business sustainably from grain to glass. Last year, we set a vision and commitment to build our Society 2030 program, aligned to the United Nations’ Sustainable Development Goals. The innovative actions of our teams and partners will help us conserve groundwater considerably. Our partnership with SOURCE is aligned to the craft philosophy of born good, made good, and serve good. This is a step forward in our journey to be part of the solution in water-stressed geographies.”
“As the first company to use renewable water in an alcohol brand, Diageo India is serving the growing demand for premium, sustainable products in an incredibly unique and powerful way,” said Neil Grimmer, Brand President of SOURCE Global, PBC. “The world, especially in already water-stressed regions like Rajasthan, is now facing the harsh realities of climate change, and Diageo is leading the way toward a more secure and sustainable future. We are proud to partner with them.”
This initiative is aligned to Diageo India’s commitment towards Society 2030: Spirit of Progress Plan. The company recently released its maiden ESG Index, which highlighted the multiple initiatives undertaken by the company during the year such as creating water replenishment capacity of 4,62,182 Cu.M annually and 84,000 litres of potable drinking water per day under its Water, Sanitation and Hygiene (WASH) programme. The company is working to replenish more water than it uses in the water-stressed sites across its operating locations in India through reforestation, wetland restoration, desilting ponds and rainwater harvesting.
Bengaluru, May 05, 2024
Indian National Space Promotion and
Bengaluru, India – May 02, 2024 – Agora, Inc.
Gurugram, India – October 11, 2023: Samsung announced exciting offers
Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G
India – April 30, 2024 – Solitario, the premier destination for luxury lab-grown diamo
Mumbai - National, 29th April 2024: Greenply Industries Limited, a pioneer in the interior infrastructu
Bengaluru, 29 April 2024: Zepp Health, a global provider of smart wearables and health technology, has announced the launch o
Corporate / 06-05-2024
ET Masterclass Presents a Once-in-a-Lifetime Opportunity to Learn from the Fathers of Modern Marketing and Branding - Philip Kotler & David AakerElectronics / 06-05-2024
LG ELECTRONICS UNVEILS CINEBEAM Q PROJECTOR IN INDIA, DELIVERING BIG-SCREEN ENTERTAINMENT IN A COMPACT DESIGNCorporate / 06-05-2024
Esri India Achieves 1 Million Users MilestoneElectronics / 06-05-2024
Acer Unveils TravelLite Laptops: Elevating Portability, Productivity, and Security for Businesses price starts at Rs. 34990Events / 06-05-2024
Celebrating International Firefighter's Day: CSMIA's ARFF Team's Vital RolePelikken © Copyright 2022, All Rights Reserved
