New Delhi, 18th August 2022: To mark the completion of nine successful years in the industry, Organic Harvest, India’s largest certified Organic Beauty and Personal care brand, hosted a conscious, environment-friendly celebration—in the form of a nation-wide live tree plantation drive. While an on-ground plantation drive took place in Sonipat, NCR, more than 2,356 influencers joined in virtually and planted trees in different parts of the country.
In July 2019, Organic Harvest pledged to plant 1 million trees by the end of 2025. In alignment with this mission, the brand has been conducting tree plantation drives ever since. As a skincare brand that is big on organic, plant-based ingredients, it strives to create awareness about the environment with such efforts. The brand encourages consumers to actively engage in a greener, more sustainable lifestyle, and do their bit. The goal is to make the world a beautiful place to live in and leave it better than it was. Being conscious about the environment has always been the way forward for #OrganicHarvesters.
Leading the plantation drive and the brand, Rahul Agarwal, Founder & CEO, Organic Harvest, said, “Together we planted a tree for a better tomorrow. We are now very close to our mission of planting 1 million trees by 2025. We are a country of 138 crore people. Even if every person plants one tree every year, I believe we can make a difference.”
It helps to know that all Organic Harvest products are certified by ECOCERT, a global institution invested in the growth of organic farming and supporting organisations that have a positive social and environmental impact since 1991. The mega plantation drive effectively echoes the brand’s values.
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