~Mr. Aamir Khan features in PVR’s new brand film and unveils PVR’s 25th Anniversary Logo, PVR’s first NFT Coin and iconic ticket~
CHENNAI: PVR Cinemas, the largest and most premium film exhibition company in India, completed 25 glorious years in India. PVR pioneered the multiplex revolution in India in 1997 and over the years has continued to enthrall movie lovers in every part of the country by redefining the finest cinemas experience for them.
To commemorate this important milestone, the brand is rolling out a multi-media campaign with a film - “Iss Andhere mein bahut Roshni hai (There is light in this darkness)” featuring actor Aamir Khan. The concept for the film was derived from a consumer insight and the poem was written by Vineet KKN Panchhi which was further evolved for the film. The film idea comes from the insight of all the emotions and experiences the audience goes through – the magic of movies, the bonding and escaping to a fantasy world, when the lights go down. The film is a perfect play of light and darkness, taking the viewer on a journey that is brought to life inside our cinemas as that’s the only place where darkness plays that role. It reinforces the promise of - “more magic”, “more memories”, “more adventures” and “more happiness” to movie goers to remain relevant, both as a category as well as a brand.
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