Bangalore, 27 July 2022: Schwarzkopf Professional, a leading hair cosmetic brand, hosted an exciting educational workshop, Royal Alchemy, following the launch of their flagship colour brand, IGORA ROYAL. The workshop in Bangalore was an unveiling of the IGORA ROYAL collection of looks with Schwarzkopf Professional’s Hair Experts, Najeeb UR Rehman and Bony Sasidharan at ITC Gardenia on the 26th of July. The event witnessed prominent trade partners and top technical heads from leading salon chains in attendance as models sashayed down the ramp showcasing the marquee looks. Marking it as an immersive experience, an interesting watch-and-learn session also took place live on stage.
IGORA ROYAL delivers powerful colour performance and offers a wide assortment of colours in high definition, with uncompromising coverage and unbeatable retention. Through this event, Schwarzkopf Professional aims to truly empower colourists to create iconic looks by exploring every aspect of their creativity and fulfilling the clients' colour needs with high-definition colour results.
Schwarzkopf’s hair experts presented distinct looks which were co-created exclusively for Schwarzkopf Professional – Auburn Haze, Kyoto Black, Mocha Melt, Pink Celestial, Savannah Lights, Biscuit Blends, Frosted Glaze, Bohemian Chocolate, Vivid pastels by showcasing the colour performance of key products from the range.
Najeeb UR Rehman, Schwarzkopf Professional Hair Expert quotes: “The new Igora Royal is the key to professional success and provides confidence among colorists making it the most preferred brand globally & ‘Royal Alchemy’ is a clear testimony to this. As a hair artist, the experience today has been great in creating looks and showcasing the new Igoral Royal portfolio to my peers from the beauty fraternity. The heritage colour brand has definitely succeeded in re-establishing a new standard through its Fibre Bond Technology and streamlined portfolio.”
IGORA ROYAL delivers powerful colour performance due to its unchanged iconic formula, offering excellent true-to-swatch results, up to 100% coverage*, incredible colour intensity, and optimal performance time and again. For more than a century, Schwarzkopf has centred its work on colour throughout the world and colourists in more than 120 countries have trusted the brand's line of hair colours.
While IGORA has been a heritage colour brand, it is now available in a new avatar with a streamlined portfolio, comprising over 70+ best-in-class shades which are sustainably packaged to reduce salons’ environmental footprint. Categories under IGORA ROYAL in India include:
IGORA Royal: Hi-definition colour that provides long-lasting, luminous and reliable colour results and up to 100% coverage*.
IGORA Royal Fashion Lights: Powered by Fibre Bond Technology** for reduced hair breakage, this range lifts and tones the hair while also making it easy to achieve an intense contrast result, even on dark or coloured hair.
IGORA Royal Highlifts: offers the coolest blonde results and is integrated with Fibre Bond Technology** for reduced hair breakage.
IGORA Royal Absolutes: Formulated especially for mature hair, giving 100% white hair coverage* plus an intense fashion reflect._1658948893.jpg)
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