Kochi: ZEE Keralam, the favourite channel of the Malayalee Television audience has added another feather to their crown of achievements by bagging the prestigious Promax India Regional Awards 2021. The channel has won 3 Gold and 1 Silver in various categories of the Promax India Regional Awards. The Promax Awards recognise excellence in on-air promotion, branding and advertising among channels in India. ZEE Keralam’s Women’s Day Campaign won 2 Golds in the Best Brand Image category, Best Themed Campaign and a Silver for Most Outstanding Marketing initiative while the channel’s Promo for Independence Day won a Gold in the Best Children’s Promo category. The Women’s Day campaign promos highlighted that ‘change’ needs to start from the household level aay the grassroots if we want to bring true equality for women. The Independence Day promo featured the future generation as harbingers of wonders in our future. ZEE Keralam has been introducing a variety of programming to highlight its brand value and maintain a warm relationship with its loyal audience. ZEE Keralam stars have also found time to interact and share experiences with the audience from their own homes through the social media pages during this lockdown.
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