Kolkata, 6th July, 2022: The Institution's Innovation Council (IIC) and EKTA Incubation Centre of Maulana Abul Kalam Azad University of Technology (MAKAUT), WB is organizing a webinar on Achieving 'Value Proposition fit' & 'Business fit'
Value Proposition is the cornerstone of the communication strategy of a new business, upon which everything else is built, so it must be robust to support your brand and ensure its resilience.
When a business is established, it is because the new entrepreneur thinks there is a gap in the market that they can fill - faster, better, cheaper than what’s currently available. As a result of delivering that better option, the company grows.
Value proposition exists to keep a business focussed and enables one to stand out from its competitors.
The value proposition can be updated but to be effective it must remain specific, relevant, sustainable, and believable. A value proposition is a simple statement that summarises what benefit someone will receive as a result of buying from a particular company, that they cannot get elsewhere. The benefit will be rooted in something that really matters to the customer.
A good value proposition will clearly be the cornerstone of a brand and communication strategy, it must be underpinned by compelling evidence. A value proposition will:
Identify the most compelling benefit, a product/service offers.
Describe what makes this benefit(s) valuable.
Identify the target customers' main problems.
Connect this value to the target buyers' problems.
Establish a company as the preferred provider of this value.
Learn from our Guest Speaker Sri Sachin Thakkar, Founder and CEO, Triple A Solutions Pvt. Ltd. He has been instrumental in spearheading the company operations and providing a strategic direction since its inception leading to a phenomenal acceptance of its unique products and offerings amongst companies. Under his leadership, the company has witnessed geographical expansion across major cities in India and also introduced leading-edge IT and support solutions for HR department - including Payroll & Retirement Benefit Funds, Finance & Treasury departments of major companies, earning a reputation for the company over the years.
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